YouTube Launches Own iPhone App

YouTube iPhone app is now available as a free download in the App Store.

In fact, there was a native YouTube app on the very first iPhone, and on every model since. But that app was made by Apple, not by YouTube. It featured a very poor selection of YouTube videos.

So far, any iPhone owner that wanted a full YouTube experience had to go to in their Safari browser. Apple announced it was dumping its hobbled YouTube app earlier this year, clearing the way for the Google-owned video giant to produce its own version.

Apple and Google collaborated to have the new YouTube app ready in time for the launch of the iPhone 5 and iOS 6. It’s also likely to be a cash bonanza for Google, which is finally able to show ads before YouTube videos on an iPhone app.

The app also features autocomplete search, much like Google Instant, with an emphasis on popular videos. YouTube has been putting the emphasis on channels for a while now, and the app is no different. Swipe from the left, and you get a list of channels you’re subscribed to.

The app also lets you post videos to Twitter and Facebook with a tap — although Google+ gets pride of place, with the first sharing button.

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