The Way Yahoo Logo Evolved

Yahoo was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1, 1995.

This internet mammoth of the yesteryears has a very interesting fact associated with its name. It began functioning under the name “Jerry and David’s Guide to the World Wide Web”. Later on, it was renamed as Yahoo which is an acronym that stands for “Yet Another Hierarchical Officious Oracle”.

The word “Hierarchical” indicated the arrangement of data, “Officious” meant for people who would be using the Yahoo data from offices via internet and “Oracle” meant truth.

In simple words, it was a service that aimed to provide correct and true information to people who accessed internet from their offices from its database. However, the founders of the company say that they chose Yahoo because of its slang definition: rude, unsophisticated, uncouth.

Yahoo’s first logo that came in the year 1995 was in red with three icons on each side. The logo on the homepage used to have a black outline shadow which went well with the uncouth definition. Yahoo’s philosophy at that time was to offer information as quickly as possible. Hence, the logo went well with the idea.

After a decade, Yahoo’s logo was changed to purple with no outline or shadow, and it is simply identical to the original logo. This consistency in Yahoo’s logo is indicative of the fact that the company is determined, stable and promises to deliver the “best” to its users. The other variant of Yahoo’s logo are “Y!” and the Yahoo messenger logo.

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