IBM was founded in 1911 through the merger of three companies and was named as Computing Tabulating Recording Company (CTR). IBM is sometimes also referred to as the Big Blue. In 1914, Thomas J Watson Sr, was appointed to lead CTR and that was the time when he introduced the famous motto “THINK.” The CTR logo at that time was a simple circle in which the abbreviation CTRCo was spelled in black colour and somewhat similar to Gothic font.
On the Valentines Day of 1924, CTR was renamed to International Business Machines Corporation, or IBM Corp. And with it was unveiled a new logo. The new IBM logo took the shape of the globe, girdled by the word “International” in white on a black band. The logo indicated IBM’s intention to expand globally. However, it failed to show “friendly and caring” side of IBM which forced the company to adapt a new logo on January 1, 1947. The ‘globe’ was replaced by simple letters which indicated that the company believes in “simplicity and building friendly relationship with customers based on trust”. The typeface of the font is Beton Bold.
In May 1956, IBM made subtle changes to its existing logo. The new logo was created by the famous graphic designer, Paul Rand. That new logo used the typeface known as City Medium that provided the logo and the company a bolder and balanced look.
Finally, in 1972, Paul Rand designed a completely new logo for IBM. The bold letters in black were replaced by white horizontal stripes on black background, indicating “speed, dynamism and progress”. The bold block letters were used to indicate “authority” and the stripes are symbolic of “equality”.