One of the most easily identifiable logo is that of Apple, a company that in past one decade has changed the very definition of personal computing as we know it today. Just like the company, including its late co-founder Steve Jobs, Apple’s logos too have an unusual history.
Here’s the history behind the famous ‘bite’: The first Apple logo might seem like a sticker on a wine bottle, but it is not. During 1970s, the first logo was nowhere close to an Apple.
However, it still had something to do with apple. The logo was Isaac Newton. The image appears to be on a papyrus showing the popular anecdote from Newton’s life when an Apple fell on his head. Of course, the associated message was a quote from Wordsworth, “Newton… a mind forever voyaging through strange seas of thought.”
This Newton logo didn’t last for long and was replaced by a multi-coloured Apple logo bitten on the right side. This logo was designed by Rob Janoff and there are several stories that try to explain the idea behind this Apple logo. But the most popular is the one which says that it is a tribute to Alan Turning, the father of modern computing who committed suicide by taking a bite from a cyanide-laced Apple.
Then, in 1998, Apple introduced its monochrome logo. Though in the current design, the outline remains the same, but it now features only two colours: white and aluminium.