Unlike Apple and Microsoft, Samsung was not a technology giant when it was founded in 1938. It came up as a small trading company in Seoul, South Korea.
The current Samsung logo is the fifth design since 1938 and it signifies simplicity and flexibility. The ellipse is symbolic of dynamism. Within the ellipse is spelt Samsung in bold, block letters that convey the message of commitment, leadership and innovation. The “S” and “G” are located at both the ends of ellipse which convey that Samsung is a company that is always eager to serve its customers globally and interact with them. The “A” in the current logo looks like inverted “V”.
The blue colour of the ellipse is symbolic to stability and reliability.
The very first logo also known as the Samsung Byeolpyo noodles logo had a circle in centre with three stars and the name of the company was spelled out within the circle in Korean. The logo which replaced the first one had three stars placed in a white circular area enclosed in a square. The name of the company was spelled in the same line. This logo was used until 1979.
In 1980, Samsung logo got colour and it was red. The three stars were placed in a triangular form and the name of the company was suffixed.