Nokia’s current head office is in Keilaniemi, Espoo. Nokia was first established in 1865 by Fredrik Idestam in the town of Tampere on the banks of the river Tammerkoski and it was incorporated in town of Nokia. This small municipal district gets its name from the river Nokianvirta that flows through this town.
In 1966, Nokia designed its first logo which was a fish. The famous belief is that the logo was inspired by the salmon fish of Nokianvirta river upon the banks of which Nokia is situated.
Prior to 1966, Nokia was primarily a Finnish rubber company with two other businesses focusing on electrical and paper. During that time, Nokia’s logo was an inverted diamond outline in which the name of the company was spelled in red colour with the date of its foundation.
In 1967, the three businesses were merged to form Nokia Corporation and the new logo was a simple black circle with a bent line in between on which Nokia was spelled in white. The circle was actually symbolic of the globe and the word Nokia which was spelt on the central band was indicating that the company intends to expand its reach beyond Finland and Europe.
Nokia’s telecom business evolved with the 1967 merger itself. During 1970s and 80s, when Nokia was progressing in the phone business, it adapted a new logo which was quite similar to the current one. Nokia was spelled in aqua (light blue) colour and on top of “A” were three arrows that symbolized Nokia’s progress in the telecom sector.
In 1993, Nokia adapted the current logo which spelled Nokia in bold blue characters and had a tagline “Connecting people” which was given by Ove Strandberg. The arrows were dropped. Later in 1997, the iconic image of two hands holding each other was introduced.
The tagline “Connecting people” underlines Nokia’s mission of “building customer relationship upon trust and offering best services which is above all barriers and distances”. In fact, Nokia went on to become the top phone company and stayed so until 2009. The first dent in its fortunes came in form of the first smartphone launched by Apple in 2007.