Google Makes 86 Search Changes

Google has released a long list of search quality changes, 86 in all, that took place in June and July of 2012.

Here are four noteworthy changes:

(1) Page Quality:
Google has always been very clear on the role that page quality plays in results ranking, and the list of recently released changes for June and July once again confirm that emphasis. There are numerous references to its “Page Quality” project which follow a theme SEO’s are familiar with – high quality content, trusted sources, and unique content. If you were hit by Panda or Penguin, your site is likely featuring low quality content or duplicate content. And you should also dig into the data being provided by Google about the quality of inbound links.

(2) Answers:
The most important are the search quality changes related to “Answers” and as many as 23 items on the list of 86 were related to the “Answers” project and relate to how Google shows query answers atop search results. These changes indicate the way Google is planning to return results in the future, particularly further updates to the Knowledge Graph

(3) Site Clustering:
There have been many complaints recently of an increase of results (on the same page) from a single domain. Now, “site clustering” is a term that can be found in the change list repeatedly and its impact can likely be seen soon. Google indicated that it is working on multiple projects to make its system for clustering web results “better and simpler.”

(4) Snippets:
Sitelinks are another important element in the list of changes. Falling under the “Snippets” codename, SEO’s should expect less boilerplate text in sitelinks titles, improved clustering and ranking of link in the expanded sitelinks feature, and more useful text in sitelinks.

NOTE: Google is no longer using individual code names, opting instead for project code names which does provide some insights into the major shifts the Google search quality team is spearheading.
Search quality highlights: All the 86 changes made in June and July, 2012, can be found at the official Google search blog: click the following URL:

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