Microsoft has created a new logo which has been greatly inspired by the emblem of Windows operating system. This change in the logo also shows the company’s focus on the tile-centric Metro interface, which it uses in the Windows Phone platform, XBOX 360 and the upcoming Windows 8 and Office suite.
Jeff Hansen, general manager of brand strategy, Microsoft, said that this step will ensure that a consistent user experience can be delivered across all platforms, from PCs and phones to tablets and television.
Rather than the previous emblem, which only had the name of the company, this new logo has ‘Microsoft’ written in Segoe font on the right and square with four tiles, indicating the Modern UI style , on the left.
The new Microsoft logo is already on the company website and in retail stores and is expected to be seen soon in advertisements as well as intra-organisational communications.